KeyNatura closes a $2.4m financing round which is fully financed by Eyrir Sprotar
KeyNatura produces natural astaxanthin, an antioxidant dietary supplement.
Astaxanthin is one of nature’s strongest antioxidant, it has multiple potent effects in the body, among which are benefits on blood lipids, eye health and endurance.
Astaxanthin has higher biological activity than other antioxidants as it is linked with cell membrane from inside to outside by a unique position. Astaxanthin fights the free-radical induced oxidative stress that can damage cell structure. This is the key to Astaxanthin´ s benefits in Cardiovascular-, Ocular- and Muscular health.
Astaxanthin is a natural carotenoid that is found in marine wildlife (e.g. Salmon). The natural source of astaxanthin is microalgae and the richest source. Keynatura uses Haematococcus pluvialis, a freshwater microalga to harvest natural astaxanthin.