KeyNatura and SagaMedica have officially merged and the new name is SagaNatura. The two companies had been working closely together with great success for about a year and the merger went officially through last summer.

SagaNatura is a leading Icelandic company in natural products and has success stories both in home market and abroad. SagaNatura’s products can be found in Iceland, Sweden, Canada, USA, UK, Latvia, France, China and New Zealand.

SagaNatura’s COO, Dr. Lilja Kjalarsdóttir commented on the merger:

“The merger has been in the works since the beginning of 2018. We are first now introducing the newly formed company under the SagaNatura badges, even though we have not revealed our new logo yet. We are keeping the two brand names KeyNatura for our algae products and SagaMedica for our A. angelica herbal products, as they have already established themselves in the home market. This also gives us the opportunity to add more brands into our portfolio in the future if we decide to acquire other companies, but that is one way we see potential for growth.

SagaNatura looks forward to a bright future and the company can’t wait explore the opportunities that lie ahead.”

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