Eyrir Sprotar´s Investment Policy reflects its managements experience, knowledge and passion.

Eyrir Sprotar´s investment strategy spans all stages of a company´s growth, from seed capital to funding early-stage companies as well as partaking in international growth. We are flexible in the amount we invest but place strong emphasis on taking the role of a lead investor. An integral part of our investment philosophy is to provide hands on operational support to management with a strong focus on strategic development.

When analyzing potential investment, the investment criteria is based on:

• Competitive advantage based on technology, factor of production or intellect
• Feasibility of an idea for international markets
• Potential growth
• Intellectual Property rights
• Founder´s competence
• Realistic expectations
• The potential to fund the project in phases
• That Eyrir Sprotar has experience and/or knowledge to contribute to the investment
• That Eyrir Sprotar becomes the driving investor in the investment

The role of Eyrir Sprotar in venture investments is clear:

• Work with management in setting a winning strategy
• To support management in execution of the strategy
• Ensure that products get standardized
• Support development of the distribution network
• Emphasize a move to a recurring revenue model