Mission & Strategy
Investment Strategy
Eyrir Sprotar´s Investment Policy reflects its managements experience, knowledge and passion.
Eyrir Sprotar´s investment strategy spans all stages of a company´s growth, from seed capital to funding early-stage companies as well as partaking in international growth. We are flexible in the amount we invest but place strong emphasis on taking the role of a lead investor. An integral part of our investment philosophy is to provide hands on operational support to management with a strong focus on strategic development.
Investment Criteria
When analyzing potential investment, the investment criteria is based on:
- Competitive advantage based on technology, factor of production or intellect
- Feasibility of an idea for international markets
- Potential growth
- Intellectual Property rights
- Founder´s competence
- Realistic expectations
- The potential to fund the project in phases
- That Eyrir Sprotar has experience and/or knowledge to contribute to the investment
- That Eyrir Sprotar becomes the driving investor in the investment

Working with our Investments
The role of Eyrir Sprotar in venture investments is clear:
- Work with management in setting a winning strategy
- To support management in execution of the strategy
- Ensure that products get standardized
- Support development of the distribution network
- Emphasize a move to a recurring revenue model